“YouTube won the podcast game — a video platform now dominates an audio medium.”
It’s not just a podcast story. It’s a wake-up call for resellers stuck in 2019 tactics.
In the world of sneakers, most resellers still operate like it's 2015:
But the market has changed. Being faceless no longer works.
Just like podcasting was once “just audio,” reselling used to be “just the product.”
Now? It’s about personality, presence, and platform.
The top podcast shows today? All centered around big personalities like Joe Rogan, Mel Robbins, and the Kelce brothers.
People tune in not just for content — but for who's delivering it.
That’s your competition: not just other resellers, but the attention economy.
Amazon’s latest move is telling. They’ve reorganized Wondery, the studio they bought for $300M, around a new concept: “creator services.”
This is a blueprint.
You don’t need a $300M podcast network.
You just need to stop hiding behind product shots and start building visibility and voice.
Consumers trust people, not just shops. Start with simple videos: unboxings, setups, inventory reveals, or storytimes behind each drop.
Launch limited drops with micro-influencers. Not huge names — just folks with a tight audience and real trust.
If you’re only on StockX and eBay, you're missing out. Try:
Sneaker culture is emotional. Make your audience feel something. Use:
Why did you source this pair? What moment does it represent?
Create content that justifies the price through narrative.
Just like podcasts evolved from quiet audio streams to full-blown talk shows, sneaker resellers must evolve from anonymous storefronts to creator-led brands.
It’s not about dancing on TikTok.
It’s about building visibility, community, and connection.
The platforms are watching. The algorithms are watching. And your buyers? They want to watch, too.
Audit your last 5 sales posts.
If not, you’re fading — even if your inventory is 🔥.